Ekoksalan’s Blog

Glocalisation is the combination of two words, Globalisation and Localisation. The soul of this new concept lies in global marketing strategies which business world realised of late to localise the global products and services for the local needs and expectations. The term started to appear in academic circles in the late 1980s, when Japanese economists used […]

New media is playing an instrumental role in the movement against corruption in India and Anna Hazare added value to it by observing a fast. It could mobilize millions against corruption and the message is spreading like a wild fire. A through research in this field go a long way in its ability to influence people. Is not it? […]